Share: Share: The advertising industry has been going through an evolving phase for a long time now. More advanced technology-driven methods are now replacing traditional buying and selling online ads. One such approach is Real-Time Bidding (RTB). RTB is an automated process for buying and selling ad inventory in real-time

Share: Share: Traditional methods of selling digital ad space have their limitations. The direct deals and manual bidding process often leave publishers with unsold inventory and missed revenue opportunities. To address this issue, programmatic buying and selling of ad space gained popularity. This led to the development of Supply-Side Platforms

Share: Share: Technology has transformed the way we live, work and communicate. It has even changed the way businesses advertise their products and services. In 2024, advertising is no longer limited to traditional mediums such as TV, radio, and print media. The advertising industry has expanded to the digital realm,