Share: Share: Cord cutters, cord shavers, and binge-watchers are the major contributors to the streaming revolution. Traditional television viewing has declined, with people using OTT (Over-the-Top) devices like Roku, Apple TV, and Amazon Fire Stick. With this shift in how audiences consume content, marketers have had to adapt their strategies

Share: Share: The personas of the modern market are becoming increasingly tech-savvy and digitally oriented. The buyer’s journey is now a combination of online and offline interactions, from strangling their initial research to making the final purchase. To shape and influence the buyer’s journey, copy, visuals, and banners must leave