Share: Share: Consumers’ lives are inundated with ads, whether on social media, television, or websites. They don’t want to be bombarded with repetitive ads and become more and more selective with what they engage with. As a result, brands struggle to reach consumers wherever they are with more personalized and

Share: Share: The proliferation of mobile devices has drastically changed how consumers interact with advertisements. This shift towards mobile has reshaped the traditional consumer journey and altered how consumers make purchasing decisions. From in-app ads to social media-sponsored posts, mobile advertising has become ubiquitous in our daily lives. The perceptions,