Share: Share: The complexity of the advertising industry can sometimes make us forget the core purpose of ad tech. Simply put, it exists to create powerful connections between brands and consumers across multiple devices. And do you remember the last time you focused solely on a single platform?  It’s probably hard

Share: Share: Big players in the pharma industry, like Pfizer and Merck, are now turning their attention to direct-to-consumer (D2C) channels. This shift has been fast-tracked by the COVID-19 pandemic, which has forced people to rely on digital channels for their healthcare needs. As a result, pharma companies have had