Share: Share: The solar industry has expanded rapidly in the last decade, driven by a growing global demand for sustainable energy resources. In the last five years,  solar energy generation has surpassed other energy sources such as natural gas and coal. In 2023, solar accounted for 53% of all new electric

Share: Share: The slowest industry to adapt to digital transformation has been the pharmaceutical industry. The traditional methods of marketing, such as television and print ads, have been the go-to for pharma companies till Covid-19.  The pandemic has forced the pharma industry to adapt and embrace digital channels like never

Share: Share: The complexity of the advertising industry can sometimes make us forget the core purpose of ad tech. Simply put, it exists to create powerful connections between brands and consumers across multiple devices. And do you remember the last time you focused solely on a single platform?  It’s probably hard

Share: Share: Big players in the pharma industry, like Pfizer and Merck, are now turning their attention to direct-to-consumer (D2C) channels. This shift has been fast-tracked by the COVID-19 pandemic, which has forced people to rely on digital channels for their healthcare needs. As a result, pharma companies have had

Share:   Share:   Desktop computers made their debut in the 1990s. They were the go-to devices for work, communication, and information retrieval. And let’s not forget the billboards, TV commercials, and print ads that ruled the advertising world. But then smartphones and tablets came along, and desktops were pushed to

Share: Share: Consumers’ lives are inundated with ads, whether on social media, television, or websites. They don’t want to be bombarded with repetitive ads and become more and more selective with what they engage with. As a result, brands struggle to reach consumers wherever they are with more personalized and

Share: Share: The proliferation of mobile devices has drastically changed how consumers interact with advertisements. This shift towards mobile has reshaped the traditional consumer journey and altered how consumers make purchasing decisions. From in-app ads to social media-sponsored posts, mobile advertising has become ubiquitous in our daily lives. The perceptions,

Share: Share: Videos have become an incredibly popular medium for both entertainment and information. With the rise of YouTube, Netflix, and TikTok, people spend more time watching videos online. To capitalize on this trend, companies have turned to programmatic video advertising to create a strong connection with their target audience.

Share: Share: It was not too long ago when marketing was simpler. Companies would create television or radio ads, print flyers, or send out mailers, which was the extent of their marketing efforts. However, marketing has become more complex and multi-faceted in recent years. Social media, email, stream ads, and