In the dynamic landscape of digital marketing, where competition is fierce and attention…
Share: Share: A decade ago, financial transactions were not as simplified and transparent as they are now. The buying and selling process, especially in the finance industry, was limited to traditional methods. Now, with fintech apps and online banking, customers have become savvy and more demanding. Consequently, reaching them
Share: Share: Volatile market conditions and economic uncertainties have posed new challenges for app marketers. Market changes brought about by the pandemic have accelerated digital transformation and made online marketing channels more competitive. Apple’s AppTracking Transparency (ATT) framework has changed the way user data is collected, impacting ad
Share: Share: Big players in the pharma industry, like Pfizer and Merck, are now turning their attention to direct-to-consumer (D2C) channels. This shift has been fast-tracked by the COVID-19 pandemic, which has forced people to rely on digital channels for their healthcare needs. As a result, pharma companies have had
Share: Share: Desktop computers made their debut in the 1990s. They were the go-to devices for work, communication, and information retrieval. And let’s not forget the billboards, TV commercials, and print ads that ruled the advertising world. But then smartphones and tablets came along, and desktops were pushed to
Share: Share: However, with the rise of digital media, print media has taken a hit, with newspapers and magazines struggling to stay afloat. As a result, many publishers have had to adapt and find new ways to generate revenue. Digital advertising has been one way to do so. However, with
Share: Share: Consumers’ lives are inundated with ads, whether on social media, television, or websites. They don’t want to be bombarded with repetitive ads and become more and more selective with what they engage with. As a result, brands struggle to reach consumers wherever they are with more personalized and
Share: Share: The proliferation of mobile devices has drastically changed how consumers interact with advertisements. This shift towards mobile has reshaped the traditional consumer journey and altered how consumers make purchasing decisions. From in-app ads to social media-sponsored posts, mobile advertising has become ubiquitous in our daily lives. The perceptions,
Share: Share: Videos have become an incredibly popular medium for both entertainment and information. With the rise of YouTube, Netflix, and TikTok, people spend more time watching videos online. To capitalize on this trend, companies have turned to programmatic video advertising to create a strong connection with their target audience.
Share: Share: It was not too long ago when marketing was simpler. Companies would create television or radio ads, print flyers, or send out mailers, which was the extent of their marketing efforts. However, marketing has become more complex and multi-faceted in recent years. Social media, email, stream ads, and
Share: Share: Cord cutters, cord shavers, and binge-watchers are the major contributors to the streaming revolution. Traditional television viewing has declined, with people using OTT (Over-the-Top) devices like Roku, Apple TV, and Amazon Fire Stick. With this shift in how audiences consume content, marketers have had to adapt their strategies
Share: Share: A decade ago, financial transactions were
Share: Share: Volatile market conditions and economic uncertainties
Share: Share: Big players in the pharma industry, like Pfizer
Share: Share: Desktop computers made their debut in
Share: Share: However, with the rise of digital media, print
Share: Share: Consumers’ lives are inundated with ads, whether on
Share: Share: The proliferation of mobile devices has drastically changed
Share: Share: Videos have become an incredibly popular medium for
Share: Share: It was not too long ago when marketing
Share: Share: Cord cutters, cord shavers, and binge-watchers are the
