Share:   Share:   The personas of the modern market are becoming increasingly tech-savvy and digitally oriented. The buyer’s journey is now a combination of online and offline interactions, from strangling their initial research to making the final purchase. To shape and influence the buyer’s journey, copy, visuals, and banners

Share: Share: The personas of the modern market are becoming increasingly tech-savvy and digitally oriented. The buyer’s journey is now a combination of online and offline interactions, from strangling their initial research to making the final purchase. To shape and influence the buyer’s journey, copy, visuals, and banners must leave

Share: Share: Marketers are an amazing species – always on the lookout for the “new”, the “unique”, and the “groundbreaking”. With every new trend or buzzword, we are quick to jump on the bandwagon, eager to find that one “secret ingredient”. The one thing that will make our ads go

Share: Share: The ads we see today are no longer the same as those our parents used to see. Machine learning and artificial intelligence have changed the way we advertise. Ads have evolved from generic and static images to personalized, dynamic content that speaks directly to the audience. Augmented by

Share: Share: Television, radio, and print media used to be the only forms of advertising before 1994. The concept of online advertising was born with the first banner ad appearing on the HotWired website. Since then, technology has rapidly advanced, providing customers with more avenues to consume media and products.

Share: Share: TV, radio, and print ads, with their traditional ways of buying and selling, have been around for decades. However, with the advent of digital advertising, things have started to change rapidly. Traditional methods require a manual process for requesting, negotiating, and executing ad buys.  As digital advertising evolved,

Share: Share: 2024 is shaping up to be a big year for programmatic advertising. With the rise of AI, machine learning, and Google’s new Privacy Sandbox, there are plenty of advancements and trends to keep an eye on.  In recent years, there has also been a growing shift towards programmatic

Share: Share: Businesses nowadays heavily rely on online advertisements to reach their customers. The money spent on digital advertising is expected to reach US$740.3bn in 2024.  However, this large amount of money has attracted fraudsters to create fake traffic and generate ad revenue using illegal practices. In fact, according to

Share:   Share:   In today’s highly digitalized world, almost every aspect of our lives has been touched by technology. Gaming, e-commerce, and fintech apps are some of the sectors that have redefined how we interact with our devices. Over 1.92 billion people are actively playing mobile games as of