Share: Share: Consumers’ lives are inundated with ads, whether on social media, television, or websites. They don’t want to be bombarded with repetitive ads and become more and more selective with what they engage with. As a result, brands struggle to reach consumers wherever they are with more personalized and

Share: Share: The proliferation of mobile devices has drastically changed how consumers interact with advertisements. This shift towards mobile has reshaped the traditional consumer journey and altered how consumers make purchasing decisions. From in-app ads to social media-sponsored posts, mobile advertising has become ubiquitous in our daily lives. The perceptions,

Share: Share: Videos have become an incredibly popular medium for both entertainment and information. With the rise of YouTube, Netflix, and TikTok, people spend more time watching videos online. To capitalize on this trend, companies have turned to programmatic video advertising to create a strong connection with their target audience.

Share: Share: It was not too long ago when marketing was simpler. Companies would create television or radio ads, print flyers, or send out mailers, which was the extent of their marketing efforts. However, marketing has become more complex and multi-faceted in recent years. Social media, email, stream ads, and

Share: Share: Cord cutters, cord shavers, and binge-watchers are the major contributors to the streaming revolution. Traditional television viewing has declined, with people using OTT (Over-the-Top) devices like Roku, Apple TV, and Amazon Fire Stick. With this shift in how audiences consume content, marketers have had to adapt their strategies

Share: Share: The personas of the modern market are becoming increasingly tech-savvy and digitally oriented. The buyer’s journey is now a combination of online and offline interactions, from strangling their initial research to making the final purchase. To shape and influence the buyer’s journey, copy, visuals, and banners must leave

Share: Share: The personas of the modern market are becoming increasingly tech-savvy and digitally oriented. The buyer’s journey is now a combination of online and offline interactions, from strangling their initial research to making the final purchase. To shape and influence the buyer’s journey, copy, visuals, and banners must leave

Share: Share: Marketers are an amazing species – always on the lookout for the “new”, the “unique”, and the “groundbreaking”. With every new trend or buzzword, we are quick to jump on the bandwagon, eager to find that one “secret ingredient”. The one thing that will make our ads go

Share: Share: The ads we see today are no longer the same as those our parents used to see. Machine learning and artificial intelligence have changed the way we advertise. Ads have evolved from generic and static images to personalized, dynamic content that speaks directly to the audience. Augmented by