Share: Share: Television, radio, and print media used to be the only forms of advertising before 1994. The concept of online advertising was born with the first banner ad appearing on the HotWired website. Since then, technology has rapidly advanced, providing customers with more avenues to consume media and products.

Share: Share: TV, radio, and print ads, with their traditional ways of buying and selling, have been around for decades. However, with the advent of digital advertising, things have started to change rapidly. Traditional methods require a manual process for requesting, negotiating, and executing ad buys.  As digital advertising evolved,

Share: Share: 2024 is shaping up to be a big year for programmatic advertising. With the rise of AI, machine learning, and Google’s new Privacy Sandbox, there are plenty of advancements and trends to keep an eye on.  In recent years, there has also been a growing shift towards programmatic

Share: Share: Businesses nowadays heavily rely on online advertisements to reach their customers. The money spent on digital advertising is expected to reach US$740.3bn in 2024.  However, this large amount of money has attracted fraudsters to create fake traffic and generate ad revenue using illegal practices. In fact, according to

Share: Share: In today’s highly digitalized world, almost every aspect of our lives has been touched by technology. Gaming, e-commerce, and fintech apps are some of the sectors that have redefined how we interact with our devices. Over 1.92 billion people are actively playing mobile games as of 2023. Mobile

Share: Share: Smart devices in the USA  have become ubiquitous in our daily lives.  From smartphones to smart home devices, a growing trend of connected devices permeates households. According to a survey by the Deloitte,  nearly half of the households in the USA purchased at least one new connected device

Share: Share: The advertising echo system has significantly evolved with the advancement in technology. The traditional media buying method has been replaced by programmatic buying. Programmatic buying automates buying and selling ads in real time through a bidding system. Various platforms facilitate the buying and selling of ad inventory within

Share: Share: TV, radio, and print ads, with their traditional ways of buying and selling, have been around for decades. However, with the advent of digital advertising, things have started to change rapidly. Traditional methods require a manual process for requesting, negotiating, and executing ad buys.  As digital advertising evolved,

Share: Share: Ecommerce as a viable shopping option showed an immense growth during the pandemic. Even the giants like Amazon, Alibaba and Flipkart have seen phenomenal growth during this time. Before the pandemic , online shopping habits were already there  but with the lockdown, fear of stepping out and increased