Share: Share: Businesses nowadays heavily rely on online advertisements to reach their customers. The money spent on digital advertising is expected to reach US$740.3bn in 2024.  However, this large amount of money has attracted fraudsters to create fake traffic and generate ad revenue using illegal practices. In fact, according to

Share:   Share:   In today’s highly digitalized world, almost every aspect of our lives has been touched by technology. Gaming, e-commerce, and fintech apps are some of the sectors that have redefined how we interact with our devices. Over 1.92 billion people are actively playing mobile games as of

Share: Share: Smart devices in the USA  have become ubiquitous in our daily lives.  From smartphones to smart home devices, a growing trend of connected devices permeates households. According to a survey by the Deloitte,  nearly half of the households in the USA purchased at least one new connected device

Share: Share: The advertising echo system has significantly evolved with the advancement in technology. The traditional media buying method has been replaced by programmatic buying. Programmatic buying automates buying and selling ads in real time through a bidding system. Various platforms facilitate the buying and selling of ad inventory within

Share:   Share:   TV, radio, and print ads, with their traditional ways of buying and selling, have been around for decades. However, with the advent of digital advertising, things have started to change rapidly. Traditional methods require a manual process for requesting, negotiating, and executing ad buys. As digital

Share:   Share:   Ecommerce as a viable shopping option showed an immense growth during the pandemic. Even the giants like Amazon, Alibaba and Flipkart have seen phenomenal growth during this time. Before the pandemic , online shopping habits were already there  but with the lockdown, fear of stepping out

Share: Share: Do you know where your customers are? Are they on YouTube, Instagram, or Facebook? Do they prefer reading blogs or watching videos? Consumers are present on multiple channels, and as a marketer, you need to reach them where they are. According to a study by Harvard Business Review,

Share:   Share:   Financial institutions have been investing in marketing for many years to attract new customers and members. Community banks and credit unions, in particular, rely on marketing efforts to maintain their depositor base and grow their loans. However, in today’s digital age where everything is done online,

Share:   Share:   What is Lorem Ipsum? Reward Loyalty Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a

Share:   Share:   Hyperconsumerism and digitalization have changed consumers’ shopping habits. Standing in long queues, carrying heavy shopping bags, or hunting for the best deals doesn’t make consumers happy anymore. With shopping apps on our smartphones, we can scroll through an endless list of products while sipping our coffee,