Share:   It’s every retailer’s dream to go global and expand their business across borders.  Pandemic or not, this aspiration has become more prevalent as businesses turn to online selling. The e-commerce stores has intensified the competition, with off-brand retailers coming up with clever ways to connect with their customers.

Share: Digital advertising along with marketing technologies has undoubtedly become the backbone of modern advertising. Advertisers and marketers have long relied on traditional methods for their advertising efforts.   But with Artificial Intelligence (AI) and other technological advancements, the world has seen a shift towards digital advertising. Now, there are two