Share: Your company has just created a new shopping app, or you want to increase sales for your existing one. The app may have an amazing user interface and easy navigation, but what’s the point if no one knows? These days, new shoppers are spoilt for choice, with millions of

Share:   Mobile apps have become an integral part of our daily lives. From ordering food to booking a cab, there is an app for almost every need. In fact, according to Statista, over 4 million apps are available for download across IOS and Android app stores. With such vast

Share: Share: Mobile games are at the forefront of the gaming industry, with their revenue surpassing that of console and PC games.    In 2023, mobile games generated over $172.10 billion in revenue, accounting for nearly 77.7% of the global gaming market. According to a report from Newzoo, the global mobile gaming

Share: Share: Digital distribution of audio content has rapidly gained popularity since the invention of podcasting in 2001. The ability to download and listen to audio content on the go, anytime and anywhere, has made podcasts a preferred medium for entertainment and education. Even though podcasts were initially created to

Share: Share: Comprehensive Guide to Data Management Platforms (DMP) Digital technologies have changed how brands and businesses understand and interact with customers. Today, data is being generated at an unprecedented rate from social media, mobile devices, websites, and more. This has resulted in a massive influx of data and has

Share: Share: In 2024, we need to pause and reflect on the new strategies we can adopt to acquire new customers.As businesses continue to evolve, so do consumer behaviors and preferences. With the rise of technology and digital platforms, customers are more informed and have higher expectations. 59% of shoppers

Share: Share: The advertising industry has been going through an evolving phase for a long time now. More advanced technology-driven methods are now replacing traditional buying and selling online ads. One such approach is Real-Time Bidding (RTB). RTB is an automated process for buying and selling ad inventory in real-time

Share: Share: Traditional methods of selling digital ad space have their limitations. The direct deals and manual bidding process often leave publishers with unsold inventory and missed revenue opportunities. To address this issue, programmatic buying and selling of ad space gained popularity. This led to the development of Supply-Side Platforms

Share: Share: Technology has transformed the way we live, work and communicate. It has even changed the way businesses advertise their products and services. In 2024, advertising is no longer limited to traditional mediums such as TV, radio, and print media. The advertising industry has expanded to the digital realm,