Share: Share: The solar industry has expanded rapidly in the last decade, driven by a growing global demand for sustainable

Share: Share: The slowest industry to adapt to digital transformation has been the pharmaceutical industry. The traditional methods of marketing,

Share: Share: The complexity of the advertising industry can sometimes make us forget the core purpose of ad tech. Simply

Share: Share: Big players in the pharma industry, like Pfizer and Merck, are now turning their attention to direct-to-consumer (D2C)

Share:   Share:   Desktop computers made their debut in the 1990s. They were the go-to devices for work, communication,

Share: Share: Consumers’ lives are inundated with ads, whether on social media, television, or websites. They don’t want to be

Share: Share: The proliferation of mobile devices has drastically changed how consumers interact with advertisements. This shift towards mobile has

Share: Share: Videos have become an incredibly popular medium for both entertainment and information. With the rise of YouTube, Netflix,

Share: Share: It was not too long ago when marketing was simpler. Companies would create television or radio ads, print

Share: Share: Cord cutters, cord shavers, and binge-watchers are the major contributors to the streaming revolution. Traditional television viewing has

Share: Share: The personas of the modern market are becoming increasingly tech-savvy and digitally oriented. The buyer’s journey is now

Share: Share: The personas of the modern market are becoming increasingly tech-savvy and digitally oriented. The buyer’s journey is now

Share: Share: Marketers are an amazing species – always on the lookout for the “new”, the “unique”, and the “groundbreaking”.

Share: Share: The ads we see today are no longer the same as those our parents used to see. Machine

Share: Share: Television, radio, and print media used to be the only forms of advertising before 1994. The concept of

Share: Share: TV, radio, and print ads, with their traditional ways of buying and selling, have been around for decades.

Share: Share: 2024 is shaping up to be a big year for programmatic advertising. With the rise of AI, machine

Share: Share: Businesses nowadays heavily rely on online advertisements to reach their customers. The money spent on digital advertising is

Share:   Share:   In today’s highly digitalized world, almost every aspect of our lives has been touched by technology.

Share: Share: Smart devices in the USA  have become ubiquitous in our daily lives.  From smartphones to smart home devices,

Share: Share: The advertising echo system has significantly evolved with the advancement in technology. The traditional media buying method has

Share:   Share:   TV, radio, and print ads, with their traditional ways of buying and selling, have been around